SEO Expert and Consultant

SEO agencies can be a solid option for businesses seeking natural growth, provided the agency is reputable, experienced, and delivers results without excessive costs. However, common drawbacks include high fees and lack of transparency. With an SEO expert, you’ll experience a more personalized, transparent, and cost-effective service.

I implement strategies designed to drive powerful organic growth—boost your visibility, convert more customers, engage landing page visitors, and increase online revenue. 

Hiring an SEO consultant gives you access to expert SEO services, support, and guidance without the long-term commitment often required by an agency. You’ll typically enjoy more dedicated attention, flexible working arrangements like no fixed-term contracts, lower costs, and a highly personalized service.

Search Engine Optimization is the process of boosting a website’s visibility on search engines to increase the volume of high-quality traffic. It involves improving keyword rankings to enhance “natural” visibility for unpaid search results. SEO specifically targets organic traffic, excluding paid, direct, or referral traffic.

SEO consultants can either support your business’s internal organic needs or offer a variety of services, including technical (on-page) audits, keyword research, content audits, site and landing page reviews, indexing audits, content strategy development, and more. Typically an SEO consultant will help business improve their website by ensuring site speed, high quality information in content and meet end user needs – ultimately providing great end user experience which helps to drive ranking, traffic and revenue.

SEO results can vary, taking anywhere from weeks to months, and sometimes even years, depending on factors like the business type, market competition, existing content quality, domain authority, and more. Most SEO campaigns begin to show improvements in rankings and traffic within 3-6 months. However, an SEO audit is usually necessary to assess the site’s current indexing, health, and visibility.

SEO is an ongoing process and there is a common misconception that once you rank, you can stop. In reality, maintaining rankings requires consistent attention to your domain’s content, authority, and user engagement. Over time, effective SEO yields increasing ROI, making the recurring investment less significant in comparison to the long-term gains

As an SEO consultant, I specialize in boosting organic rankings and traffic for keywords with commercial or transactional intent. This involves conducting thorough keyword research to identify terms with higher conversion potential and incorporating them into an effective SEO strategy.

If you’re curious about the cost of an SEO consultant, as of 2024, rates range from £20 per hour for those with under three years of experience, to £80-£100 per hour for more seasoned professionals. Top-tier SEO specialists may charge up to £200 per hour but are often highly efficient in delivering results quickly.

Hiring an SEO consultant is generally more cost-effective than working with an SEO agency.

Before onboarding any client, I conduct a comprehensive SEO audit. This includes a detailed analysis of your website’s organic performance (via Google Search Console), an in-depth review of its technical structure, content profile, page indexing, rendering speed, backlink quality, and more. From this audit, I create a tailored SEO roadmap and action plan that will help to ensure your expectations from first day.

Most SEO strategies require a commitment of at least 6-12 months to achieve noticeable results. The duration of your work with an SEO consultant depends on factors such as your website’s specifics, target keywords, niche competitiveness, and available monthly budget.

Businesses often turn to consultants because gaining the expertise to rank effectively in competitive markets can take years of hands-on SEO experience. If you’re wondering why hiring a consultant is beneficial, someone with extensive SEO experience is likely to deliver far better results compared to someone with less experience or only basic knowledge.